Accessibility in Financial Services Report

While at Texthelp, I produced 2 reports while in the workplace team. This particular report discussed accessibility in the FinTech space and is a great read for anybody still wondering if making your online product accessible is a fiscally smart business decision. I worked directly with the writers of the report, bringing their vision to life and creating a digestible format for the 17 pages.

I also created all marketing materials in the promotion of this campaign including a suite of social assets and videos for quotes and main takeaways of the report.

Bett 2022

Texthelp attends the education event, bett every year and for the 2022 booth design, Texthelp had a few main goals. Firstly Texthelp wanted the booth to feel student-friendly – these events bring busloads of students, so being colorful and appealing to both educators and students was important. Second, Texthelp wanted to feature a coffee serving space. In previous years, offering coffee encouraged education decision-makers to hang around the booth longer, giving the sales team time to interact with all of the prospects. Lastly, Texthelp were hoping to capitalize on the education influencers who would be in attendance by recording an episode of their podcast (a difficult ask at a loud event.

My approach was to split up the booth into distinct separate spaces - with an overall path through the space. The highlights of the space are the podcast booth in the back which includes sound-absorbing panels and a window for passers-by to see live podcasts in session, a lightbox sign to attract educators looking for a quick chat over coffee, and an interactive area were students can demo the education software first-hand.

ReachDeck Promotional Video

Working in Texthelp’s small internal design team, I quickly developed a lot of trust with the lead designer and the marketing managers. This allowed me to have a lot of creative responsibility and freedom in my projects. The video above is an example of what I was able to accomplish. Prior to this video’s production, I was intimately involved in the creation of the ReachDeck brand development, with image styling examples below.

I worked closely with copywriters and created the visual narrative and storyboards, pitched them and recorded/edited the voice over out of my home. The final execution also involved motion tracking, music sourcing and lots of animating. In the end they used my voice, which was useful when the script required edits.