Panama Trip Branding

This project involved full creative branding for a high earners trip. The project scope was to be creative, fun and exotic while injecting Rogers base branding through typography and colour.

The style had to be adaptable for a variety of unique deliverables like a luggage tag, itinerary and website.

Animated Social 

Being able to work on national animated social campaigns for Rogers has been creatively rewarding expressing key messaging in dynamic ways. As social media campaigns expand, more and more these social videos become center-piece of their broader campaigns. I have also included a video we did for Chatr which is a brand owned and operated by Rogers.

For all of these animated projects we started by analyzing the brand, in the case above, it was the Chatr brand. We then created a couple of different look and feel options for our client. After the direction was chosen, we provided a few storyboard options and then began the animation process. We pre-recorded a test voice over to get the rough timing of the voice and the visuals. We then commissioned a voice actor, edited his vocals and put them into the video. We provided a couple of background music options and once chosen mixed them to be the proper length and ducked the volume where necessary, all resulting in the above, finished product.

Instructional Animated GIFs

Rogers tasked me with producing instructional GIFs for them to use in their emails to clients. Using a mixture of screenshots, photos and After Effects elements I was able to create these short looping animations and used Photoshop for the final compression. These GIFs were required in both English and French, for all Canadian markets. This involved commissioning translations and sourcing screenshots from the french website.

Nova Centre Video Display

When the covid-19 Pandemic first caused lockdowns, and only essential services were kept open, Rogers wanted to promote the stay at home message to Canadians. With this unique outdoor display of screens, I built out these videos for Nova Scotia’s #StayTheBlazesHome messaging. Incorporating the small screens to loop seamlessly in tandem with the large centre screens created this visual walkway message for passers-by.